8-bit
2019 Adidas Baseball 8-Bit
brief

Adidas tasked us to ideate and execute a concept that would engage consumers throughout the 2019 World Series.


solution

We planned ahead for multiple scenarios and executed for all the big postseason moments to keep the athletes and brand front and center.



We brought some new energy and engagement to Instagram story and created extremely addicting interactive mini-games that drove up all metrics by 1,000%.



We sustained product launch with a variety of compelling content as the playoffs continued. 



We created a reactive content library so we were ready to celebrate our athletes in real-time.


Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series

Our World Series planning for Aaron Judge and NYC included custom newspaper stands, custom keepsake newspapers, and a unique fan photo meetup with AJ himself for OOH. 


Adidas Baseball 8-Bit 2019 World Series

Inspired by Houston's space heritage, we planned for custom futuristic apparel, landing site installations, drone drops, and exclusive member access to experiences with Bregman/Correa through Creator's Club. 


Adidas Baseball 8-Bit 2019 World Series

We crafted a modern and patriotic visual direction along with a compelling narrative for the World Champs. Our narrative centered around their 19-31 start and a dramatic turnaround as improbable as any in history. 


Adidas Baseball 8-Bit 2019 World Series

Brand design toolkit assets were created for adidas.com to ensure consistent storytelling across channels. 


Adidas Baseball 8-Bit 2019 World Series
Adidas Baseball 8-Bit 2019 World Series
credits:
Creative
Strategy
Full-service production
adidas
2019