Adidas tasked us to ideate and execute a concept that would engage consumers throughout the 2019 World Series.
We planned ahead for multiple scenarios and executed for all the big postseason moments to keep the athletes and brand front and center.
We brought some new energy and engagement to Instagram story and created extremely addicting interactive mini-games that drove up all metrics by 1,000%.
We sustained product launch with a variety of compelling content as the playoffs continued.
We created a reactive content library so we were ready to celebrate our athletes in real-time.
Brand design toolkit assets were created for adidas.com to ensure consistent storytelling across channels.