Adidas tasked us to ideate and execute a concept that would engage consumers throughout the 2019 World Series.
We planned ahead for multiple scenarios and executed for all the big postseason moments to keep the athletes and brand front and center.
We brought some new energy and engagement to Instagram story and created extremely addicting interactive mini-games that drove up all metrics by 1,000%.
We sustained product launch with a variety of compelling content as the playoffs continued.
We created a reactive content library so we were ready to celebrate our athletes in real-time.
Our World Series planning for Aaron Judge and NYC included custom newspaper stands, custom keepsake newspapers, and a unique fan photo meetup with AJ himself for OOH.
Inspired by Houston's space heritage, we planned for custom futuristic apparel, landing site installations, drone drops, and exclusive member access to experiences with Bregman/Correa through Creator's Club.
We crafted a modern and patriotic visual direction along with a compelling narrative for the World Champs. Our narrative centered around their 19-31 start and a dramatic turnaround as improbable as any in history.
Brand design toolkit assets were created for adidas.com to ensure consistent storytelling across channels.
