adizero
Adidas Football Adizero 2019 Lightest Cleat in football
brief

Adidas asked us to concept and execute a launch campaign to evolve the adizero franchise and authenticate them as the fastest brand in football.


solution

We crafted a modern creative direction and content plan centered around overpowering sonic speed that blows opponents and the competition away.



We kicked off the campaign with a dynamic launch video showcasing 5 of their speed athletes. This set the platform for product and athlete content to be rolled out the rest of the summer.



Next we executed unique campaign content for each athlete across all platforms with a focus on Instagram.


Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football

We uncovered a unique behind-the-scenes perspective where consumers could now see our athlete’s experience and personality on set. The James Conner film was the highest viewed video on @adidasfballus. IGTV was utilized as the ideal platform to view this longer-form content.


Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football

This campaign sustained through the summer with strategic paid product content to help drive sell-thru in key selling months.


Adidas Football Adizero 2019 Lightest Cleat in football

This campaign extended to toolkits for retail accounts and their digital experience.


Adidas Football Adizero 2019 Lightest Cleat in football
Adidas Football Adizero 2019 Lightest Cleat in football
credits:
Strategy
Creative
Production

Post-production
adidas
2019