Adidas asked us to concept and execute a launch campaign to evolve the adizero franchise and authenticate them as the fastest brand in football.
We crafted a modern creative direction and content plan centered around overpowering sonic speed that blows opponents and the competition away.
We kicked off the campaign with a dynamic launch video showcasing 5 of their speed athletes. This set the platform for product and athlete content to be rolled out the rest of the summer.
Next we executed unique campaign content for each athlete across all platforms with a focus on Instagram.
We uncovered a unique behind-the-scenes perspective where consumers could now see our athlete’s experience and personality on set. The James Conner film was the highest viewed video on @adidasfballus. IGTV was utilized as the ideal platform to view this longer-form content.
This campaign sustained through the summer with strategic paid product content to help drive sell-thru in key selling months.
This campaign extended to toolkits for retail accounts and their digital experience.
