Adidas tasked us to authenticate their 'new' wave positioning with a creative concept to drive conversation around opening day through their channels and athletes.
Inspired by the phone graphics on the product, we created a brand narrative and creative platform that breaks out of tradition.
We dove deep into this new world and revealed the product and details in futuristic ways.
We created full content packages for each of our key athletes to support and extend the campaign.
To help support the campaign, we created iPhone inspired seeding kits for every player to have a premium unboxing experience and share it with the world.
We crafted premium assets for adidas.com to drive sell-through and connect storytelling across platforms.