charged up
Adidas Baseball Charged Up 2019
Brief

Adidas tasked us to authenticate their 'new' wave positioning with a creative concept to drive conversation around opening day through their channels and athletes.


Solution

Inspired by the phone graphics on the product, we created a brand narrative and creative platform that breaks out of tradition.



We dove deep into this new world and revealed the product and details in futuristic ways.


Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019

We created full content packages for each of our key athletes to support and extend the campaign.  


Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019

To help support the campaign, we created iPhone inspired seeding kits for every player to have a premium unboxing experience and share it with the world.


Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019

As a part of the brand design toolkit sent to account partners, we created custom emoji stickers for social content purposes.


Adidas Baseball Charged Up 2019

We crafted premium assets for adidas.com to drive sell-through and connect storytelling across platforms.


Adidas Baseball Charged Up 2019
Adidas Baseball Charged Up 2019
credits:
Creative
Brand strategy
Full-Service Production
Post-Production
adidas
2019