discover your air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
brief

Write and shoot a connected treatment for Footlocker’s Discover Your Air campaign featuring Playboi Carti. Footlocker wanted to unveil Nike’s Frequency Pack for the Air Max franchise in a fun way incorporating a time capsule & a music personality for their exclusive colorway.


solution

With design nods to 90’s hip hop, we pitched locations including a vintage record store, old school garage sale, and a recording studio. With Playboi in the chosen recording studio, he was transported to an 90's retro astral plane that was a fever dream of nostalgia, flying shoes, 8bit graphics, and walkmans. Will Playboi make it back to reality intact??


2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
2019 Foot Locker Nike Airmax Playboi Carti Discover Your Air
credits:
Brand Design
Full-Service Production
Animation
foot locker
2018