Write and shoot a connected treatment for Footlocker’s Discover Your Air campaign featuring Playboi Carti. Footlocker wanted to unveil Nike’s Frequency Pack for the Air Max franchise in a fun way incorporating a time capsule & a music personality for their exclusive colorway.
With design nods to 90’s hip hop, we pitched locations including a vintage record store, old school garage sale, and a recording studio. With Playboi in the chosen recording studio, he was transported to an 90's retro astral plane that was a fever dream of nostalgia, flying shoes, 8bit graphics, and walkmans. Will Playboi make it back to reality intact??